BMW and Best of the Alps.
The „Official Partnership“ of BMW and Best of the Alps is setting new standards. It combines enjoyment, unique fascination and the challenges of the mountains with technical skills and performance. Tourism without mobility is just as inconceivable as mobility without tourism. Both brands express the appreciation of joy, infinite experience and passion.
BMW and Best of the Alps are united through one vision: Where the best in a demanding world is sought after and presence in a sophisticated way is offered in social life, BMW and Best of the Alps are at home.
BMW and Best of the Alps represent joy expressed in experience and delight, joined by passion, fascination, demand and performance. Enjoy an extraordinary form of mobility, with more individuality, more comfort and more experience.
The start of this “Official Partnership” is established this season by BMW xDrive–Parcours in Megève, Seefeld and Davos Klosters. Trained instructors will lead you through the traverse, lacing bonds and steep mountain ascents or descents. The BMW xDrive models convey a safe driving experience, dynamic handling characteristics and cross-country mobility.
About Best of the Alps.
More than 20 years ago the idea of twelve high-end tourism destinations of an excellence segment in the European Alpine region was born: They joined forces in the Best of the Alps e.V. association, adopted a charter and pledged to offer the best in performance in any possible form and to set standards for the entire Alpine region.
The twelve tourism destinations – Chamonix Mont-Blanc, Cortina d’Ampezzo, Davos, Garmisch-Partenkirchen, Grindelwald, Kitzbühel, Lech Zürs am Arlberg, Megève, Seefeld, St. Anton am Arlberg, St. Moritz and Zermatt – are considered worldwide as synonyms for sports, life-culture and events. But not only that, anyone hearing „Best of the Alps“ automatically ties pictures and unforgettable moments to it: Unique nature and mountain scenery, international top-level sports events, sophisticated sports facilities as well as cultural activities and events, that range from first-class museums and galleries to concerts and readings all the way to top-level seminars and (economic) congresses.