Bobsleigh and Luge.

Every four years, when German sports fans take a look at the medal tables for the Olympic Winter Games, they can rely on the bobsleigh, luge and skeleton athletes from the “Bob- und Schlittenverband für Deutschland” (BSD). For many years, their medals have ensured that Germany plays a role at the top end of the table. To achieve the prerequisites for this success, and to maintain this into the future, the BSD is this season cooperating with BMW Germany as Premium and Technology Partner. Both partners also enjoyed success together back in the 1980s and 1990s.

The federation's motto – 'high tech, high speed, high performance’ – shows just how in tune its values are with the BMW brand. BMW supports the athletes of the BSD on a wide scale and is also the Official Automobile and Mobility Partner of the federation. Since the partnership was announced in July 2010, the top athletes and officials in the BSD have been travelling in BMW cars. BMW Motorrad has equipped the bobsledders with the helmet “Sport”, which is perfect for their requirements.

For the athletes in the ice channel, the BMW Energy and Environmental Test Center is particularly attractive. This is where BMW vehicles are subjected to dynamic test drives under a diverse range of environmental influences. Whether in the bitter cold or a thaw: athletes can also test their bobs and luges in all conceivable weather conditions.